You’ve built your business from the ground up. You created the service, wrote the book, or invented the product. And now you must learn to delegate.
Delegating tasks is a natural part of your business’ growth. It comes down to embracing these simple truths:
1. You are just one person.
2. There are only so many hours in a day.
“You need to resist, as an entrepreneur, the urge to do everything,” Ronnie Ram, president and CEO of InspiriaMedia, says in the above video.
Gallup research has shown that founders who have high delegator talent generate better venture success and business growth than leaders who gets lost in the day-to-day grind of managing a business.
Gallup studied 1,446 employer entrepreneurs in the U.S. in 2014. Thirty-three percent of those with high delegator talent said they planned to significantly grow their business compared with just 21 percent of entrepreneurs with lower or limited delegator talent.
Learning to Stand Out of Your Own Way
Part of being a leader is acknowledging your weaknesses and surrounding yourself with employees or partners who compliment your talents. Just like you can learn other skills that may not come naturally, you can learn how to delegate.
“Part of delegation is also giving up ego, quite honestly,” said Mark Fidel, president/managing of CAaNES. “It’s a practice; it’s a legitimate effort.”
Here are two more simple truths:
3. Not every entrepreneur has the skills or the time to create their own content marketing strategy.
4. Content creation represents an opportunity cost.
Content creation can be very time-consuming in comparison to other aspects of your business. When something is time-consuming, it becomes an opportunity cost – the revenue you forgo when you choose to complete another task in that same window of time.
Writing a press release, creating a slideshow presentation, or recording a sample of audio for your website can easily take the better part of an afternoon. To do it consistently takes hours away from running your business. This is time you could spend following up with clients, pursuing new leads, and completing other high-level tasks.
Remember: Standing out of your own way to success involves getting out of your own head! This is especially true when it comes to creating new content. Sometimes it pays to have the job done for you – efficiently, cost effectively, and with a fresh perspective.
So What’s Next ?
- Do you need to consider doing less and delegating more?
- Could this possibly be affordable?
- I can Help You! I can direct you to resources that work directly with businesses just like yours
- I can help you create engaging Audio Content for all your social properties. Just sign up for Awesome Updates.